During 2010 we worked with a major European fixed line telco operator to develop a white-labelling and internationalisation strategy for a B2B e-commerce trading platform.

The trading platform was already a major success in its domestic market. Our client called us in to provide a clear view of the addressable market and competitive dynamics across six key European markets that it was considering entering with a white label version of its product. The market analysis included a market size forecast for the 2010-2015 period and a 360-degree review of the competitive sets’ commercial performance and product proposition, and led to the recommendation that the client should proceed to developing a market entry strategy for two of the six markets