In 2010 MTM was asked to conduct a detailed review of Channel 4 Education’s approach to commissioning. Having radically changed its approach to delivering educational projects in 2008, the client was keen to assess the effectiveness of the new multiplatform strategy and identify further opportunities for maximising public impact.

The review involved a combination of interviews with industry stakeholders, primary consumer research with Channel 4 Education audiences, and quantitative analysis of usage data from online projects. MTM provided the client with a clear view on current performance, along with a set of recommendations for evolving the department’s strategy based on the needs of audiences and developments in the external policy and market context.