Over the period 2014-17, the IAB has commissioned us to conduct a series of major studies exploring the evolution of the internet advertising market.

These projects have included an analysis of the growth of programmatic ad sales in the UK, conducted in 2014 and 2015, to establish a reliable estimate of the proportion of display advertising that is bought and sold using automated programmatic techniques such as real-time bidding. MTM conducted qualitative and quantitative research with agencies, advertisers, intermediaries and publishers to develop an accurate picture of the market and to develop scenarios for its future evolution.

The report was published and is available to IAB members.