The BBC Trust (the governing body of the BBC) have just published the 2014 service review of the BBC’s main television services – BBC One, BBC Two, BBC Three and BBC Four. The review, which takes place every five years, assesses the performance of the channels against their current service licences and what really matters to audiences, in the context of rapidly changing behaviours and expectations. Lying at the heart of the review is MTM’s qualitative audience research – a large-scale study in which we spoke to 110 viewers across the UK, alongside an in-depth review of the TV landscape today.

Read MTM’s audience research report here.