Events we are hosting
22nd Feb – MTM Forum – The Future of Sports Media: All to Play For? – One Alfred Place, London
In our next Forum, we will be exploring the The Future of Sports Media: All to Play For?
Televised sports remain a hugely valuable component of the broadcasting industry, with an unparalleled ability to attract subscribers and large live audiences. However, the market is changing rapidly. Rights costs are increasingly dramatically, as new buyers – telcos, OTT providers, broadcasters – enter the market, bidding up prices and, in some cases, pulling rights and audiences away from free-to-air channels, often resulting in reduced reach. As OTT offerings continue to gain traction, some sports organisations are carving out new direct-to-consumer digital offerings, while pay-TV providers are increasingly streaming sports over digital platforms, creating new opportunities for advertisers. The major messaging and social media platforms are also investing, looking to grow streaming on their platforms and developing new ad-funded offerings to complement live sports. Consumer behavior is shifting, with some industry participants concerned that traditional sports are losing their appeal.
How has the sports media market changed during the last few years? Are OTT and streaming media set to disrupt the sector? What challenges and opportunities are being created for TV advertisers and sponsors? What are the prospects for new sports offerings and formats? Are younger audiences really turning off televised sports on TV – or is demand still robust? What role will the major internet platforms play – as a complement or competitor to traditional broadcasters and pay-TV businesses? Is a Netflix for sports a realistic prospect? What kinds of opportunities are being created by the growth of mobile viewing and AR/VR? How will the sports media market evolve through to 2020 – and beyond?
We are delighted to announce that the panel for the forum will include: Ben Gallop, Head of Radio and Digital at BBC Sport; David Mahoney, Director of Strategy, Policy and International at England & Wales Cricket Board; Jerry Newman, Sport Partnership Lead, EMEA at Facebook; Sara Sheridan, Head of Insight, BT TV and Content at BT; and Tomos Grace, Head of UK Sport at Youtube.
1st Mar – Technology Pathfinders – One Alfred Place, London
After the success of our Technology Pathfinders events in 2016, we are very excited to announce that we will be hosting more events throughout 2017! The first one will be held at the beginning of March and will be on video search and recommendation!
As content offerings and choices proliferate, how will search, recommendation and personalisation develop across the TV and media markets? In recent years, search and recommendations solutions have become more widely available, across different screens and devices. Today, media companies have to consider the role of algorithmic recommendations; the impact of voice, gesture and cross-device control on navigation and choice; natural language and contextual search; better experiences and optimised marketing; and so on. The potential benefits are huge – but many industry participants are uncertain and anxious about future market developments, as issues around transparency, prominence and investment come to the fore.
What is the current state of search, recommendation and personalisation technology in the UK media market? What will be the big new developments and trends over the next few years – and what will be the impact on broadcasters, pay-TV providers and media companies? How will new approaches, such as AI and machine learning, change the market? How will different recommendations and personalisation offerings interact, across different services, channels, platforms and devices? What are the trade offs between editorial curation and algorithmic-decisioning? How will the UX of the future develop and what will look most different?
We are delighted to announce that the panel for the event includes: Sarah Milton,All4 Head of Product, Channel 4; Andrew Scott, Launch Director myBBC, BBC; Phil Sellick, Lead Architect/Technologist, Advanced Video, Innovations and Trials, Liberty Global; Jon Gisby, Head of Europe, Vevo; Josh Wiggins, Chief Revenue Officer, GrayMeta and Adam Nightingale, VP EMEA, Accedo.
22nd Mar – MTM Forum – Towards Total Video? Where next for advanced TV and video advertising in the UK? – One Alfred Place, London
In recent years, the UK has emerged as a market leader in advanced TV and video advertising. Major commercial broadcasters, TV platforms, digital video businesses, technology providers, trade bodies and media agencies have collaborated and competed to drive the market forwards – deploying a wide range of advanced offerings and capabilities into the UK market, including dynamic addressable TV and video, new forms of targeting, programmatic trading and ad-decisioning, better measurement, and other innovations.
However, many industry participants see storm clouds and uncertainties ahead. As competition intensifies, the market is becoming more fragmented, as platform capabilities become more uneven. Leading broadcasters and platforms still struggle to collaborate, meaning that many new offerings remain relatively small-scale. Measurement is moving forwards, but the market is a long way away from a total video solution. TV may be performing well, but it is still gradually losing share – and competition is set to intensify, leading to a more fragmented and competitive market.
How will advanced TV and video advertising develop in the UK during the next few years? Can TV bring new advertisers on board, or will digital capture the lion’s share? Can measurement catch-up with catch-up and the long, long tail of digital video – and does it need to? Will even the heaviest TV viewers begin to fall away, as competition from OTT and digital video intensifies – stealing ad spend, impressions and eyeballs? What steps do broadcasters and TV platforms need to take to fully unlock the potential of advanced TV advertising?
We’re delighted to announce that our panel for the event will include: Jamie West, Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising at Sky PLC; Justin Gupta, Head of UK Broadcast & Entertainment at Google; Thomas Bremond, Managing Director, Europe at Freewheel; Laurence Miall d’Aout, VP Advanced Advertising at Liberty Global; Hitesh Bhatt, Regional VP, EMEA, at Samba TV; Jakob Nielsen, Group M Addressable TV Lead; and Graeme Lynch, Head of Business Development EMEA at TubeMogul.
16th May – Technology Pathfinders – One Alfred Place, London
A huge thank you to everyone who helped make our first Technology Pathfinders event of the year such a rounding success. We are delighted to announce the second event of the year in May, exploring Piracy and Security.
Keep an eye out on the website for more information!
Events we are attending
30th Jan – Liberum’s TV conference – London
Held at Liberum’s offices in London, Liberum is organising a TV day for UK media investors.
Topics of discussion include:
- The future of TV
- TV Advertising and its prospects
- Addressable TV, IPTV, and other
- Measurement systems, their impact, the timeline of introduction etc
2nd Feb – egta 2017 Market Intelligence Meeting – Rome
The meeting will see high level executives from egta members discuss the future of TV and radio: “Market Intelligence Meeting” Some of the topics that will be tackled over the two days include: Effectiveness & RIO of radio and audio, Measurements and data challenges, and Television trade bodies in action.
13th-15th Feb – egta 2017 Business Fundamentals Academy – Brussels
egta offers for the first time a training designed to specifically meet the needs of markets and companies which have not yet (or have just) started to transform to meet the challenges and opportunities of the digital world and are looking to equip their teams with the relevant tools and knowledge while making the most of their traditional business.
In partnership with Cable Europe, Cable Congress is back for 2017, with a forward-thinking future focused programme to help you lead the charge in the cable broadband market.
As the global media and telecommunications industry moves with ever increasing speed towards a connected and converged future it is more important than ever to embrace the change and stay ahead of the curve.
In co-operation with CableLabs and CTAM Europe, the reinvigorated two-day programme will be packed with top tips for understanding and optimising the opportunities and challenges of the current market. Hear from the biggest names and most innovative operators in the business, equip yourself with the knowledge and power to succeed in a disrupted market, and gain insight and direction to empower and delight tomorrow’s digital citizen.
Join us in Brussels and be part of the connected European cable broadband market of tomorrow.
13th-14th Mar – Promaxbda Europe Conference 2017 – Amsterdam
Europe’s leading event for entertainment marketing and design. Join Europe’s top broadcasters, agencies, and brands for two days of killer strategy, inspiring innovation, and award-winning creativity.
Part Reunion. Part Networking. Part Inspiration. 100% Awesome.
23rd Mar – egta 2017 DigitalNext Meeting – Geneva, Switzerland
28th-30th Mar – TV Connect – Excel, London
We have reformatted our TV Connect show to reflect our 2017 theme ‘Disruptive Convergence: Redefining the audience-driven TV World’ Packed with new show floor features, there is even more reason to take part in TV Connect London than ever before. Book your visitor ticket to benefit from a whole range of free learning and networking opportunities!
17th-18th May – Connected TV Summit – London, Royal College of Physicians
Connected TV World Summit 2017 is about the business models, ecosystem relationships, services and technology that will define the next decade of TV, and how media companies can triumph in the new world order that is emerging out post-convergence disruption.
We are focused on how video distribution is changing, the ongoing value of aggregation (and who the future aggregators will be), how content will be funded at a macro-level (including whether ad-funded television is viable, long-term), how services can be better monetized at a micro-level, who will produce the must-view content of tomorrow, how video storytelling could be revolutionized, and how costs and agility can be improved at every level of the value chain.
5th-9th Jun – MediaTech 360 – Mayfair, London
8th-9th Jun – egta 2017 CEO & Top Executives’ Summit – Stockholm
15th Jun – MRS Media Research Summit – London
Advances in technology, shifting cultural norms and an expanding media landscape have led to a revolution in how media content is created, consumed and shared. The Media Research Summit examines the latest media consumer trends and predicts what this means for content producers in the near future.
4th-6th Jul – Children’s Media Conference – Sheffield
The Children’s Media Conference is the most important event in the UK for everyone involved in developing, producing and distributing content for kids. We open our doors to delegates from television, radio, film, games, interactive media, magazine and book publishing, the licensing and toy sectors and the arts and culture sectors. For a flavour of how the CMC can work for you, read What has the CMC ever done for me?
15th-19th Sep – IBC Conference – Amsterdam
The IBC Conference is an unrivalled global destination for discussion and debate about the many different challenges facing the electronic media and entertainment industry, both in its sessions and in the range of networking opportunities it affords. This years theme was Transformation in the Digital Era: Leadership, Strategy and Creativity in Media and Entertainment.
– See more at: http://www.ibc.org/ibc-conference#sthash.E2CoDQsT.dpuf
5th Oct – egta 2017 Marketing & Sales Meeting – Dublin