MTM LONDON

MTM is a research and strategy consultancy. We help our clients succeed in fast-moving, digitally-driven markets

MTM’s next roundtable event, on 3rd July, will explore future of mobile media and advertising. A panel of leading industry experts, including; Nick Pestell, Agency Partner at Facebook; Ben Mein, Head of Media & Partnerships, at Telefónica Digital UK andBen Maher, Agency Director at Weve will discuss mobile media consumption and advertising will evolve in the next 3-5 years.

To register your interest in attending this free event, please contactrsvp@mtmlondon.com with full details.

MTM will be hosting a free breakfast briefing covering the future of the TV OS market on 12th June, as part of the 2014 Connected TV World Summit. A panel of industry experts including Craig Cunningham, TV Product Manager at Panasonic; Richard Halton, Chief Executive Officer at YouView and Emma Scott, MD at Freesat will discuss the next generation of TV OS, development of TV apps and competition between major industry participants.

Find out more information or register on the Connected TV Summit Website

MTM has been hard at work developing a new visual identity to help us effectively and clearly commuicate our insights. Friends and partners are starting to see the end result of this, and a new website is coming soon.

We’d love to hear your feedback – please get in touch with Matthew Cain with any comments

MTM London has published the results of its research project: ‘What’s the state of the art in social media for TV and entertainment companies’.

The research draws on more than 20 interviews with senior managers and practitioners at leading broadcasters, production companies, talent agencies, fashion brands and sports clubs to identify challenges, opportunities and changing audience expectations from social media.

For more information on the research, or advice on how to leverage social benefits, align it with key business objectives and create a framework for social insights, contact Matthew Cain, Manager, 020 7395 7575

On April 10th, MTM’s research for Newsworks, Truly Madly Deeply, was exclusively previewed at Newsworks’ annual Shift 2014 conference, alongside contributions from Alan Rusbridger, editor in chief of Guardian News and Media, and Sir Martin Sorrell, CEO of WPP.

The combined qualitative and quantitative study explored the relationship between consumers and the different providers of news content, identifying the deep, emotional and long-term relationships readers have with their favourite newsbrands, and the impact that has on advertising within them.

Get in touch with Research Director Caroline Rushton to find out more.