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New kids on the block(chain)

Everyone is talking about blockchain. Brought to the public attention through cryptocurrencies such as bitcoin, blockchain technology is now claimed to be the future of a wide range of sectors, including financial services, government, legal services – and media. But what is it is really,… Read More

‘Ad-cidental injury’ – The health & safety of programmatic advertising

  YouTube has frequented the headlines over the past few weeks, as several big brands have pulled ad budgets away from the platform due to concerns that YouTube isn’t doing enough to ensure ads are being displayed in an ‘brand-safe’ context. This week’s mailer explores… Read More

News from MTM – a spring in our step as we head into Q2

Welcome to the MTM April 2017 newsletter, setting out some of the highlights from the end of 2016 and beginning of 2017. 2016 was one of our most successful years yet, and we feel very privileged to work with a wonderful, growing portfolio of clients… Read More

Towards Total Video? Next steps for Advanced TV and Video Advertising in the UK

Many thanks to everyone who attended MTM’s Forum on March 22nd 2017 on the ‘Next steps for advanced TV and video advertising (ATVA) in the UK’. There were over 90 media executives in the audience, providing a lively and thoughtful evening of discussion led by… Read More

ITV’s The Nightly Show, and the tricky task of translating a US staple

Amidst the launch of ITV’s The Nightly Show and rumours James Corden’s The Late Late Show (complete with Carpool Karaoke) could be coming to the UK, we take a look at a TV format that historically has struggled to translate across the pond. Stretching the… Read More

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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
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MTM is the trading name of MTM London Limited (Registered Company no. 05025878)