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New year new youth – ‘Gen Z’s’ coming of age

At the beginning of a new year, we’re looking to the future and to the next generation of consumers. ‘Gen Z’, generally defined as those born after 1996, is coming of age: entering college and the world of work. Marketers would be wise to recognise… Read More

Almost...there.... Five NY’s resolutions to make 2017 your happy place

The end is nigh! The end, that is, of one of the most exciting, dumbfounding and, on occasion, horrifying years in recent history – 2016 will certainly be one to remember (and it wasn't all bad!). Rather than mourning the loss of beloved celebrities, presidencies… Read More

Hot or Not: Top broadcast industry technology trends for 2017

A summary of our latest Technology Pathfinders event On 1st December 2016, MTM hosted the third Technology Pathfinders forum, a professional network for senior broadcasting and media industry executives interested in the latest technology developments and innovations. The theme for the evening was Hot or… Read More

Cashing in on the ‘golden age of TV’

Starting with a bang Last month’s premier of The Grand Tour shattered Amazon Prime’s streaming record with its debut episode. It reportedly clocks in at a casual £4.5 million per episode and £9.8 million yearly to its host – can Jeremy Clarkson’s new offering really… Read More

Technology Pathfinders – Managing OTT subscriptions

Building and managing subscription OTT products Key lessons from broadcasters and their technology providers Summary Premium Over-the-Top (OTT) offerings – subscription film and TV services delivered over the internet to connected devices – are proliferating, as TV businesses, tech firms, rights holders and other industry… Read More


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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change

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MTM is the trading name of MTM London Limited (Registered Company no. 05025878) and MTM Research Limited (Registered Company no. 07076359)