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How to influence ‘Gen Z’

Earlier this year, MTM undertook an exciting piece of proprietary research looking at Generation Z, which we presented at one of our regular Breakfast Seminars. We explored what defines this new generation as well as the individuals, brands and organisations who are shaping their lives. ‘Gen’… Read More

Losing sleep over TV - five findings from this year's Ofcom CMR

Last week, the Ofcom Communications Market Report was published – a 243-page tome of unbiased research into consumer behaviour and media industry revenues, with interesting commentary. We’ve read the entire report end-to-end – here are five of our favourite facts: 1. Bingeing your life away… Read More

Lessons in Love (Island): Sun, Sex, and mugging off

This summer has seen Love Island propelled from guilty pleasure to must-watch event TV, attracting a mass audience and receiving acclaim from even the most unlikely of places. Eddie Izzard was hooked, Liam Gallagher chose to watch it over Glastonbury coverage, rapper Stormzy declared it… Read More

World still surprised as sex and dragons capture collective imagination

Winter finally returned to our screens this week and Game of Thrones is hotter than ever. The first episode of season 7 was watched by 16.1 million HBO subscribers in the US and 2.8 million viewers on Sky Atlantic in the UK - up 50%… Read More

Making Everything Happen - Managing multiplatform OTT and VOD

Many thanks to everyone who attended MTM’s latest Technology Pathfinders Executive Forum on Tuesday 11th July, exploring the challenges of managing multiplatform over-the-top (OTT) video-on-demand (VOD) services. Almost 90% of all European broadcasters offer one or more OTT service. iPlayer, All 4, Netflix, Amazon Prime and… Read More

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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
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