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World still surprised as sex and dragons capture collective imagination

Winter finally returned to our screens this week and Game of Thrones is hotter than ever. The first episode of season 7 was watched by 16.1 million HBO subscribers in the US and 2.8 million viewers on Sky Atlantic in the UK - up 50%… Read More

Making Everything Happen - Managing multiplatform OTT and VOD

Many thanks to everyone who attended MTM’s latest Technology Pathfinders Executive Forum on Tuesday 11th July, exploring the challenges of managing multiplatform over-the-top (OTT) video-on-demand (VOD) services. Almost 90% of all European broadcasters offer one or more OTT service. iPlayer, All 4, Netflix, Amazon Prime and… Read More

Inside the Media Machine: Exploring the future of programmatic media, data, and analytics

Many thanks to everyone who attended MTM's recent forum on Thursday 29th June exploring the future of programmatic media, data, and analytics. The rise of programmatic has redefined how advertising inventory is traded and delivered. Traditionally bought and sold manually by ad networks, ad inventory… Read More

MTM’s 4 favourite takeouts from Cannes Lions 2017

Following the recent wrap-up of the ad’s industry biggest annual event, the Cannes Lions, we wanted to share with you four things that caught our eye from this year’s festival of creativity. 1. The Girls’ Lounge – female empowerment or lip service? Despite all the… Read More

Harnessing the power of the second screen

A recent report by Google found that three-quarters of Brits use another screen whilst watching television. With the rise of second screening showing no signs of slowing, an audience’s experience of watching television is based on more than just the TV set in front of… Read More

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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
World still surprised as sex and dragons capture collective imagination … #HBO…

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