MTM is pleased to announce that Research Director Caroline Rushton will be speaking at the next WARC conference on Measuring Advertising Performance, Understanding the Connected Consumer, on Wednesday the 12th of March. Caroline will be presenting MTM’s recent research around the ‘Connected Football Fan’ alongside Becky Rangeley from Sky Media at 12 pm.
To find out more about the projects presented, get in touch with Caroline.
MTM is pleased to announce that Senior Consultant Ed Corn will be speaking at the Westminster Media Forum Keynote Seminar, Growth and support for the UK performing arts sector, on Thursday the 5th of June. Ed will be discussing the commercial and diversification opportunities for arts organisations in digital, alongside representatives of Nesta, the ENO and Digital Theatre.
To find out more about the session or the issues discussed, get in touch with Ed.
MTM’s next roundtable event, on 12th March, will explore the effect of OTT and connected televisions on the future of UK TV. A panel of leading industry experts, including Richard Halton, CEO at YouView; Alex Green, Director of TV at BT and Stephen Nuttall, Senior Director of Sports, YouTube EMEA at Google will discuss how internet connectivity is likely to transform the UK TV market during the coming decade.
MTM is partnering with the IAB on a major new study exploring how digital display inventory is bought and sold in the UK. We’ll be conducting qualitative and quantitative research with agencies, advertisers, intermediaries and publishers to develop an accurate picture of the market, providing a robust, shared view that helps to demystify the industry.
If you would like to contribute to the research, please get in touch.
Today Nesta published Digital Culture, a report authored by MTM drawing on qualitative and quantitative research to explore how arts and cultural organisations in England are using technology. 891 organisations contributed, enabling MTM to build up the first ever detailed picture of the use of digital technology in the arts sector. The research was commissioned by Nesta, Arts Council England and the Arts and Humanities Research Council, and will be repeated in 2014 and 2015 to track how the sector is evolving.