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The Battle for the Living Room - Who will own the consumer relationship and how will the TV user experience evolve in the future?

TV UX is a rapidly-evolving part of the living room experience. New platforms on new devices have shifted the consumer experience, resulting in growing pressure for television to adapt. Voice search is gaining traction, as data drives hyper-personalisation and more targeted recommendations. What platform will… Read More

A Hardware act to follow

How tech innovation is turning to homes “Every once in a while a revolutionary product comes along that changes everything,” declared Steve Jobs to a rapturous audience 10 years ago. The launch of the iPhone established Apple as a long-reigning champion of hardware and software… Read More

Two tips from Amsterdam: Voice and AI are 2017’s hottest topics at IBC

IBC is by a distance Europe’s largest event for the TV and media technology community, with hundreds of exhibitors and tens of thousands of attendees gathering in Amsterdam each September looking to buy, sell and learn. It’s an established annual tradition to get lost in… Read More

Our latest pay-TV and video advertising research findings

On Tuesday, we saw the launch of the iPhone 8, 8 Plus, iPhone X (will there ever be an iPhone 9?), and Apple’s 5th generation Apple TV (4K and HDR at last). But we’ve decided to buck the trend and not cover this much-discussed technological… Read More

Pay-TV Innovation Forum Releases 2017 Global Findings on the state of the Industry

Unprecedented global transformation creates a perfect storm of slowing growth, intensifying competition and business model disruption Content piracy emerges as a growing concern for both service providers and content owners 85 percent of executives agree that to grow, pay-TV service providers will need to innovate… Read More


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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
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