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Makeup maketh man - the rise of male beauty vloggers

CoverGirl to CoverBoy Last week, cosmetics brand CoverGirl unveiled its first ever ‘cover boy’. James Charles is a 17-year-old makeup artist and social media star who’s makeup tutorials have earned him a significant following on Instagram and YouTube. As PR Week points out, Charles’s social… Read More

Beyond news – 4 growing opportunities for news publishers

It’s not been a great week for the news publishing industry, with Trinity Mirror, Telegraph Media Group and DMGT all announcing cuts and write-downs. But a new report by Reuters Institute has found that newspapers and commercial broadcasters are investing in a wide range of… Read More

Caroline Rushton is going to be presenting at prestigious conferences!

We are very excited to announce that our very own Caroline Rushton will be presenting at some prestigious conferences, alongside some of our biggest clients! Weds 12th Oct – Caroline will be presenting alongside Tim Elkington, Chief Strategy Officer of IAB UK, at the IAB’s… Read More

Hardware is the new software: Google gets Pixelated

Made by Google Earlier this week, Google unveiled Pixel and Pixel XL – the first smartphones to carry Google’s branding and be marketed as ‘made by Google’. The tech giant previously dabbled in the smartphone hardware business with Nexus; however, whilst receiving highly positive reviews,… Read More

GET PHYSICAL: 5 findings from the UK's biggest games expo

On Friday I visited EGX 2016, the UK's largest video games event (ever). Over four days, a record-breaking 75k people walked through the hangar-sized doors of the expo, eager to play over 200 of the latest blockbuster and indie games, watch an eSports tournament or… Read More

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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change

MTM is the trading name of MTM London Limited (Registered Company no. 05025878) and MTM Research Limited (Registered Company no. 07076359)