Latest News

The rise of the digital audio advertiser

DAX, the digital audio advertising platform from Global – one of the world’s leading media & entertainment groups and Europe’s largest radio company – commissioned MTM to explore advertisers’ and media agencies’ perceptions of digital audio. The resulting white paper, The Rise of the Digital… Read More

BVE write-up

BVE, the UK’s largest media and tech event, happened this week and MTM was present in force. We moderated a bunch of panels, exploring the mainstream opportunity of eSports, the role of Artificial Intelligence (AI) and Machine Learning (ML) in the broadcast industry, and the… Read More

Connected TV Advertising Opportunity in Europe

  We recently published our research examining opportunities for connected TV advertising in the five largest Western European markets (UK, Germany, Italy, France and Spain), for SpotX (the video ad serving platform). Across the five major markets, video consumption habits are evolving and audiences are increasingly accessing… Read More

MTM research helps to close the gender gap in startups

This is fascinating research that we recently conducted for Kaper / Unilever on the gender gap in start-ups, which surveyed 685 founders from global start-ups in the US, UK, India and Singapore and included 22 depth interviews with female founders/directors in these countries to capture… Read More

#itsabouttime: Diversity takes centre-stage in the entertainment industry

Much of MTM’s work involves helping our clients understand the huge changes happening in the distribution and monetisation of content. Yet at the same time, in parallel, we are seeing that throughout the entertainment and media industry there has been a shift in the content… Read More

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More about us

MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
Very excited to be taking part in Connected TV World Summit @MediatelNews between 20th-21st Mar!…

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MTM is the trading name of MTM London Limited (Registered Company no. 05025878)