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How Love Island came back with a bang

Last week saw the return of Love Island, ITV2’s now notorious dating show that follows an array of beautiful, bronzed singletons on their quest for love. And, it appears it wasn’t just the MTM team who were glued to their screens in anticipation. In fact,… Read More

Facing the future: Next-gen sports media

This week we celebrated the official launch of MTM Sport, our new dedicated sports division, by hosting a panel discussion at Google’s London offices with a select group of sport experts: Ben Napier, Strategic Partner Lead, Broadcast & Sport, Google Caroline Oakes, eSports woman of… Read More

Is the future bright or bleak? MTM’s musings on the rise of speculative drama

Blessed be the fruit. Or for those not familiar with The Handmaid’s Tale, hello and welcome to this week’s MTM mailer where we reflect on the role of speculative drama, and dystopian storytelling in particular, in today’s TV landscape. The future is hot right now… Read More

Royal Kisstory

People from around the world watched as Prince Harry and Meghan Markle, the new Duke and Duchess of Sussex, got married at St George’s Chapel in Windsor. The royal wedding was estimated to have cost just over £30 million, and more than 100,000 people lined… Read More

AI Gets Creative

Artificial Intelligence (AI) is spreading its tentacles across the globe. Put simply, AI systems are computer programs that sift through large volumes of data to produce sophisticated conclusions. Its cousins, Machine Learning (ML) and Deep Learning (DL), use special programs called neural nodes to look… Read More

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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
How #LoveIsland2018 came back with a bang #Marketing #RealityTV #MustWatchTV

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