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2017’s Key Trends

As we celebrate the year we’ve had – we thought it was a good time to reflect on some of 2017’s key trends in the media and technology industries: 1. Acquisitions take an IP-turn As the media world digests the eye-watering $66bn deal Disney paid… Read More

Beyond premier sports – learning lessons from the challengers

Looking back at the SportsCast event in London, where MTM chaired, it’s worth reflecting on why sport continues to be such a critical part of the media business. For pay-TV giants, sport remains the best way of attracting and retaining audiences – especially young males - around… Read More

Are we searching safe?

Parental (out of) control Last week YouTube announced it was cracking down on inappropriate videos aimed at children on the platform. The videos, which feature well-known characters often in indecent situations, are designed to capitalise on YouTube’s algorithms to reach large numbers of children, generating… Read More

MTMSport: Future of Sports Content

New trends in content distribution are great for fans, but a challenge for providers The BBC’s recent documentary tribute to Sir Bobby Charlton on his 80th birthday was a reminder not just of a great sportsman’s talent and class, but of a lost age of… Read More

Sports fans are now calling the shots

Many in the sports industry are focusing on what will happen to live sports rights, as the new internet giants start to compete with traditional TV players. But another change has been taking place in sports media in the last couple of years that is… Read More


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MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
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