Latest News

MTM’s essential reading: Facebook’s “nothingburger”, TV audience measurement and the acronym that is changing advertising

Here are some of the stories that have caught our eye at MTM this week: Issues around data and privacy were top of mind this week, given Mark Zuckerberg’s testimony to the US senate. Tech Crunch considered his “5-hour nothingburger” to be a big win… Read More

The rise of the digital audio advertiser press coverage

The Rise of the Digital Audio Advertiser, a white paper written by MTM for DAX, the digital audio advertising platform from Global –Europe’s largest radio company – has generated significant coverage in the trade press in the UK and beyond. Built around MTM’s survey of… Read More

TV futures initiatives sports: the new battle ground for premium OTT

We are facing a new revolution in the TV and video space, and once again sports content is at the heart of it. New technology and changing consumer behaviours are driving a shift in how video content is created, delivered and consumed - the opportunity… Read More

The rise of the digital audio advertiser

DAX, the digital audio advertising platform from Global – one of the world’s leading media & entertainment groups and Europe’s largest radio company – commissioned MTM to explore advertisers’ and media agencies’ perceptions of digital audio. The resulting white paper, The Rise of the Digital… Read More

BVE write-up

BVE, the UK’s largest media and tech event, happened this week and MTM was present in force. We moderated a bunch of panels, exploring the mainstream opportunity of eSports, the role of Artificial Intelligence (AI) and Machine Learning (ML) in the broadcast industry, and the… Read More


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More about us

MTM is an independent research and strategy consultancy. We are specialists in the media and technology sectors, providing expert advice to our clients on how to succeed in fast-moving, digitally-driven markets

We provide services in four interrelated practice areas:

  • Consumer insight
  • Digital futures – market and policy research
  • Strategy and growth
  • Organisational change
RT @SpotX: .@SpotX collaborated with @MTMLondon to discover the #connectedTV advertising opportunity in Europe and found the market could b…

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