MTM London has published the results of its research project: ‘What’s the state of the art in social media for TV and entertainment companies’. The research draws on more than 20 interviews with senior managers and practitioners at leading broadcasters, production companies, talent agencies, fashion brands and sports clubs to identify: the key challenges and [...]
On April 10th, MTM’s research for Newsworks, Truly Madly Deeply, was exclusively previewed at Newsworks’ annual Shift 2014 conference, alongside contributions from Alan Rusbridger, editor in chief of Guardian News and Media, and Sir Martin Sorrell, CEO of WPP.
The combined qualitative and quantitative study explored the relationship between consumers and the different providers of news content, identifying the deep, emotional and long-term relationships readers have with their favourite newsbrands, and the impact that has on advertising within them.
Get in touch with Research Director Caroline Rushton to find out more.
MTM Associate Director Sara Sheridan will be speaking at April’s MRG Evening Meeting on April 10th, co-presenting MTM’s recent work with Turner Media Innovations exploring the power of TV advertising for kids and families. The talk will explore the relevance and influence of TV advertising for children, as well as how TV and digital can work together for advertisers.
To find out more about the work presented, get in touch with Sara.
We’re delighted to announce that MTM’s consumer research for Yahoo! won a 2014 Mediatel Connected Consumer Award for Best Research Project. ‘Mediasenses’ was a comprehensive study how consumers are using tablets, including the impact of tablets on other media, and the potential for advertising on tablets.
To find out more about the work, get in touch with Caroline Rushton, Research Director.
MTM’s last roundtable event, on 12th March, explored the effect of OTT and connected televisions on the future of UK TV. A panel of leading industry experts, including Richard Halton, CEO at YouView; Gidon Katz, Director of Now TV, at BSkyB and Stephen Nuttall, Senior Director of Sports, YouTube EMEA at Google discussed how internet connectivity is likely to transform the UK TV market during the coming decade.